This type of press release is geared toward business journalists and editors, investors, and current and potential customers.

General Announcement: The standard press release addresses a discrete, time-sensitive news event, such as a product launch, executive appointment, or earnings report.

There are three general press release archetypes: For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic.

Managing Work Collections of actionable tips, guides, and templates to help improve the way you work.Ī press release - also called a press statement, news release, or media release - is an official written statement given to media outlets that documents a specific event, launch, or other happening.

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Book launch press release sample